Who Cares if you have Backlinks?
Well, no
one...except search engines! If you want people to read your page on the
web, you need to have plenty of incoming links pointing right at your
site. Search engines value the quantity, quality, and relevance of these
links. The trouble with getting "backlinks" to your site, as
they are called, is it's kind of difficult. The best way to receive high
quality links is by creating a quality page or site. It's one of the
most important steps in your SEO campaign!
How the Big Sites Build Their Backlinks
Build it...and they will link?
Sites like Amazon, eBay, MySpace and of
course, Squidoo, have thousands and thousands of links that hop to their
site. They also don't have to do much to get these links!
Why?
Because they have something worth linking to! They don't ask for links, they just get them. Sites like these might also have thousands of affiliate marketers linking to their site.
So
you're probably wondering how you can get as many links as these sites
have...the answer is simple! Create something that is a valuable
resource for people. If you can create something that is the go-to place
for information on a certain topic, the traffic will come.
Why?
Because they have something worth linking to! They don't ask for links, they just get them. Sites like these might also have thousands of affiliate marketers linking to their site.
So
you're probably wondering how you can get as many links as these sites
have...the answer is simple! Create something that is a valuable
resource for people. If you can create something that is the go-to place
for information on a certain topic, the traffic will come. Link Exchanges...Yes or No??
Does Reciprocal Linking Help or Hurt?
Link exchanges can be good, and can be
bad. There are a number of services out there that will connect you with
other similar websites (or totally random sites) to exchange links
with. Some search engines penalize these sites, often referred to as
"link farms." There is a fine-line drawn between link farms and link
exchanges, so watch out.
You say tomato, I say tomato sauce!
Some webmasters like to exchange links via reciprocal linking. This process is great if the site is relevant to your site. For instance, if your site is about tomatoes and you decide to link to a site about home foreclosures, this wouldn't help you in the search engines. However, if you linked to a site about tomato sauce, now we're talking!
Backlinks are still more heavily valued by search engines than reciprocal links. The ranking of the site you are linking to also plays a factor for your pagerank. Always aim high, and try to get a link on a site with an equal or better rank.
How do you know who's linking to you?
You say tomato, I say tomato sauce!
Some webmasters like to exchange links via reciprocal linking. This process is great if the site is relevant to your site. For instance, if your site is about tomatoes and you decide to link to a site about home foreclosures, this wouldn't help you in the search engines. However, if you linked to a site about tomato sauce, now we're talking!
Backlinks are still more heavily valued by search engines than reciprocal links. The ranking of the site you are linking to also plays a factor for your pagerank. Always aim high, and try to get a link on a site with an equal or better rank.
How do you know who's linking to you?
Backlink Checker
Find out who is linking to you!
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